Creative, Audio & Video · Coherence wars
Runway Gen-4 vs Sora is a coherence fight, not a logo fight.
Creative desks are comparing temporal consistency, controllability and rights posture. Midjourney and Flux still own adjacent still-image workflows.
Tools: Runway · Sora · Midjourney · Flux
What practitioners compare
The Verge, Ars Technica and MIT Technology Review coverage of Runway and Sora keeps returning to subject permanence, camera grammar and how often clips collapse into morphing artifacts. Those are craft metrics, not brand metrics.
Midjourney and Flux remain the still-image workhorses feeding storyboards and key art into video pipelines. Treating them as ‘yesterday’s tools’ misses how production actually stacks.
Rights remain unresolved
Training-data litigation and commercial license terms still differ by vendor. Roseram refuses to treat a pretty reel as clearance. We cite vendor terms and open questions separately from quality judgments.