General & Chatbots · Citation economy
Who the models cite is becoming its own beat.
Everything-PR and LLM Pulse map the domains ChatGPT, Perplexity and peers surface. For publishers, that is distribution by another name.
Tools: ChatGPT · Perplexity · Gemini · Copilot
Evidence before amplification
Answer engines do not merely summarize the web—they re-rank which publishers get seen. Citation indexes from Everything-PR and LLM Pulse are early instruments for that re-ranking, not final law.
Roseram’s rule: when a chatbot answer leans on a domain, we still open the primary document. Citation frequency is a popularity metric inside model toolchains, not a verification stamp.
What newsrooms should watch
Perplexity’s visible citations train users to expect receipts. ChatGPT, Gemini and Copilot vary in how transparently they show provenance. That UX gap is editorial, not just product polish.
We track whether wire services, standards bodies and primary regulators remain citable—or whether SEO intermediaries crowd the graph.